I'm a big fan of ApplePay. Aside from the obvious cool factor, I love that it's a whole lot more difficult to skim my credit cards when I use them via ApplePay. We've both had our cards skimmed several times in the past decade and we're usually super cautious and know what to look for. The USA is also changing credit card liability laws in October, so lots of places are switching their equipment over to add NFC/ApplePay and EMV chip credit cards.
JetBlue just announced that they're going to start supporting ApplePay for in-flight transactions. I'm heading to LAX from JFK next week so I'll have to give it a try and see how it goes.