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JetBlue posted on their blog today that they're going to continue the race to the bottom and add Basic Economy. ( I predicted this would happen ). While this makes me sad, we've seen mountains of data that show most passengers won't pay extra for a nicer experience in the cabin. They haven't figured out all of the details yet, but it sounds like their messaging is going to be about letting people have JetBlue's superior experience for the same price as flying Spirit or Frontier. While I'm sure it'll be cheaper than JetBlue's regular fares, I've found that Basic Economy on the legacy carriers is still priced higher than flying an Ultra Low Cost Carrier. The unfortunate reality is that their existing customers will be getting a taste of that ULCC spirit when JetBlue finishes retrofitting all of their old A320 planes . Their industry-leading 34" seat pitch in Economy is dropping to 32", and they're shrinking the lavatories to accommo

Unremarkable domestic trans-con flight in 38” first class recliners. Friendly flight attendants, uncommunicative pilots.   Pros Alaska miles are versatile  Power at seat in Business Class Free messaging on wi-fi Salt and Straw ice cream Friendly FAs Snack basket + candy before landing Cons Newark terminal has indoor porta-potties instead of bathrooms No seatback entertainment, they hand out a small tablet PC instead.  70 minutes from boarding to wheels up with zero communication from flight deck about why we were delayed No food choice (I guess I'm having the vegetable pasta!) Complimentary upgrades means Business Class is always full Alaska refuses to enforce the "use the lavatory in your ticketed cabin" rule Wi-fi is very expensive: $39.99 for Gogo's slow-go internet   Tips Sit near the front of the Business Class section if you'd like to have a choice of meal   How I did it $502 for a one-way flight . I chose this primarily