Interesting developments from JetBlue

A few JetBlue news nuggets:

• JetBlue is going to start serving 2019's most important beverage: hard seltzer
• They're adding Showtime, Spotify, and a bunch of other "bingeable" media onboard 
• They're completely leaving Mexico City
• They're forming a partnership with Norwegian
• Their new A320s started arriving, and you can now pair your phone with the seatback TV

For real, if White Claw hard selter ran for president right now, it would win. JetBlue is actually going to serve one of their competitors, but it's good to see them keeping up with food and bev trends. 

The Mexico City news is a bit disappointing but not surprising, since our flight there in February was practically empty. But the Norwegian thing is puzzling. Are they looking to eventually buy Norwegian if/when they go bankrupt like so many of the other transatlantic Low Cost Carriers?

I've been super excited about JetBlue's entry into the transatlantic market, but this might make things even more interesting since Norwegian owns 787s and could potentially allow us to use TrueBlue points for much further-away destinations than just London. As of yet, however, they've not made any announcements about how the two loyalty programs would interact. Given how difficult and low-value it is to use TrueBlue points on Hawaiian (their only current full partner), I'm not holding my breath for anything exciting.