You can now earn JetBlue miles flying Iceland Air
One of the weakest things about JetBlue is their mileage program – they have very few options for earning and redeeming miles beyond their own flights.
You can earn TrueBlue points when you fly on:
- JetsuiteX and Silver Airways
- South African
- and now Iceland Air!
When you want to redeem your TrueBlue points, you still only have two options: JetBlue and Hawaiian. When you redeem for JetBlue flights you get a fixed value of around 1.4¢, which works out to a 4% rebate on the purchase price of your flight. (If you have their credit card, attain Mosaic status, and hit all of their bonuses, you can bring that up to 13%).
Redeeming for Hawaiian airlines flights can only be done over the phone, and yields you around 1¢ per TrueBlue point. More information about that over at TPG.
I hope this is part of a series of enhancements to JetBlue's loyalty program. JetBlue (and the combined Alaska/Virgin) is on the cusp of becoming a real nationwide carrier and stepping up the value of their TrueBlue program is an essential part of that.